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ALCOHOL CONSUMPTION: AFTER EFFECTS OF COVID-19 ON ALCOHOL CONSUMPTION AND POLICIES

By Nirjhari Misra and Palak Tiwari


The COVID-19 pandemic has had far-reaching effects on various aspects of human life, from the economy to mental health. One concerning trend that has emerged during this time is the increase in alcohol consumption. This surge in drinking has led to several negative consequences and highlights the importance of addressing and understanding the root causes of this behavior. We had to live a life we never expected, everything around us changed, including people's way of working to their lifestyles. One of which was very commonly reported, the drinking habits of people. Though many people chose to reduce their content but overall problem was the increase in alcohol consumption. To take care of that, the government came with different policies and reforms to take control of this as this was giving light to the illness and harming the immunity due to which people were not able to cope up. The different state governments such as Maharashtra, Uttar Pradesh, Gujarat, Delhi and many more, took some hard steps to take control of the situation by restricting the age to prohibit the sale in certain public spaces and many more.

One of the primary factors contributing to the rise in alcohol consumption during the pandemic is the unprecedented level of stress and anxiety faced by individuals. The fear of contracting the virus, financial uncertainties, job losses, social isolation, and the overall disruption of daily routines have all taken a toll on people's mental well-being. As a result, many individuals have turned to alcohol as a coping mechanism to manage their stress and anxiety.

Additionally, the closure of bars, restaurants, and social venues during lockdowns meant that people had more time on their hands. With limited recreational activities available, some individuals resorted to drinking at home as a form of entertainment or to fill the void left by the lack of social interactions. Furthermore, the accessibility and availability of alcohol have also played a role, as liquor stores remained open as essential businesses during lockdowns.


bottles and man drinking

During the unprecedented COVID-19 pandemic, governments worldwide were compelled to make tough decisions, balancing economic survival against public health concerns. In India, one such decision was the continuation and management of liquor sales—a sector deeply interwoven with the country's economic fabric.

Alcohol consumption refers to the act of drinking alcoholic beverages. It's a common social activity for many adults and can range from having a casual drink to excessive drinking. There could be various reasons for the increase in alcohol consumption. It could be due to changing social norms, increased availability, stress, peer pressure, or the desire for relaxation and escapism. Similarly, cultural and societal factors can also play a vital role in this. It's important to remember to drink responsibly and be mindful of the potential consequences, risks and effects of alcohol.

This article aims to dissect the intricate balance between the economic benefits, particularly the revenue accrued by the government, and the social welfare implications of this policy. By critically examining India's approach to managing liquor sales during the pandemic, the article seeks to build an argument that these actions predominantly reflected the government's inclination towards revenue generation rather than prioritizing social welfare. This analysis is crucial in understanding the broader implications of policy decisions in times of crisis and their long-term impact on society.


BACKGROUND

The onset of the COVID-19 pandemic in early 2020 forced governments around the world to impose strict lockdowns and social distancing measures, significantly impacting economies. In India, one of the critical economic decisions made during this period was regarding the sale of liquor. Historically, the liquor industry has been a substantial revenue generator for the Indian states, contributing significantly to their exchequer through excise duties and sales taxes.

During the pandemic, the Indian government faced a dual challenge: managing a health crisis of unprecedented scale and mitigating its economic fallout. In this context, the role of liquor sales became a topic of considerable debate. On one hand, continuing liquor sales could provide a crucial revenue stream at a time when traditional sources were dwindling due to the lockdown. On the other hand, there were concerns about social welfare, public health, and safety—issues often exacerbated by alcohol consumption.

This background sets the stage for understanding the complexity of the decision to continue liquor sales in India during the pandemic. It highlights the significance of the liquor industry in the Indian economy and the dilemmas faced by policymakers in balancing economic needs with social welfare considerations.


WHY WAS THERE AN INCREASE IN ALCOHOL CONSUMPTION DURING COVID-19?

There are several reasons that have been suggested for the increase in alcohol consumption during the COVID-19 pandemic. Some possible factors include:

  • Stress and coping mechanisms: The pandemic has caused significant stress and uncertainty for many individuals. Some people may turn to alcohol as a way to cope with these negative emotions.

  • Boredom and increased free time: Lockdowns and quarantine measures have forced many people to stay at home and restrict their social activities. With increased free time and limited options for entertainment, some individuals may have turned to alcohol as a way to pass the time.

  • Increased availability: With bars and restaurants closed or limited in their operations during the pandemic, people may have been more likely to consume alcohol at home. This increased availability and convenience may have contributed to higher alcohol consumption rates.

  • Social pressures and virtual gatherings: Virtual happy hours and online social events became popular during the pandemic. While these gatherings provided a sense of connection, they also provided opportunities for increased alcohol consumption.

  • Mental health concerns: Alcohol can temporarily alleviate stress and anxiety, but it can also worsen mental health conditions in the long run. It is important to find healthier coping mechanisms, such as exercise, meditation, or seeking professional help when needed.

The government therefore made several changes to the alcohol consumption laws in response to the unique challenges and restrictions imposed by the public health crisis. These changes aimed to support businesses in the alcohol industry. Some of the common changes that were implemented were:

  • Relaxation of Licensing and Permitting Processes: Many jurisdictions simplified and expedited the licensing and permitting processes for alcohol-related businesses. This allowed establishments to adapt their operations quickly, such as expanding outdoor seating areas or implementing takeout and delivery services.

  • Expansion of Outdoor Seating and Dining: To comply with social distancing guidelines, many regions allowed restaurants, bars, and breweries to expand their outdoor seating areas. This helped businesses to accommodate more customers while providing a safer environment for patrons to enjoy their meals and beverages.

  • To-Go Alcohol Sales: In numerous places, regulations were modified to permit the sale of alcoholic beverages for takeout and delivery. This allowed restaurants, bars, and breweries to continue serving customers who preferred to enjoy their drinks at home. In some cases, restrictions on the size and type of containers for to-go sales were also eased.

  • Online Alcohol Sales: The pandemic saw a significant increase in online shopping overall, including alcohol purchases. To facilitate this shift, many jurisdictions temporarily lifted restrictions on direct-to-consumer alcohol sales through online platforms. This gave consumers the ability to order alcohol online from licensed retailers and have it delivered to their homes.

  • Special Permitting for Virtual Events and Tastings: With the cancellation of in-person events, some regions introduced special permitting for virtual events and tastings. Alcohol producers and sellers were allowed to organize online events, such as virtual wine tastings, cocktail classes, and brewery tours, providing an alternative and engaging experience for consumers.

  • Adjusted Hours of Sale and Consumption: In response to pandemic-related restrictions, some jurisdictions modified the hours during which alcohol could be sold or consumed. For instance, establishments that were previously limited to late-night hours were permitted to start serving alcohol earlier to accommodate changes in demand and scheduling.

While these changes aimed to support the alcohol industry and provide alternative options for consumers during challenging times, it is crucial to balance the relaxation of alcohol consumption laws with public safety measures. Though by giving leniency to the public the reforms made were in a way irrelevant as now the alcohol was available at the blink of an eye.


SOCIAL WELFARE CONSIDERATIONS

The decision to allow liquor sales during the COVID-19 pandemic, while economically beneficial, raised significant social welfare concerns in India. The correlation between alcohol consumption and various social issues, such as domestic violence, addiction, and poor mental health, is well-documented. The lockdown period, with its heightened stress, job losses, and social isolation, potentially exacerbated these issues, leading to concerns about the social impact of readily available alcohol.

Healthcare systems[1], already overwhelmed with COVID-19 patients, faced additional burdens due to alcohol-related cases. Instances of alcohol poisoning, withdrawal symptoms in addicts due to the initial lockdown phase, and subsequent hospitalizations post the reopening of liquor shops posed challenges to the already strained medical infrastructure. The crowding at liquor shops during the sale also raised public health concerns, as it contradicted the social distancing norms vital for controlling the spread of the virus.

Moreover, the decision to prioritize liquor sales also raised ethical questions about the government's commitment to social welfare. Critics argued that the focus on generating revenue through alcohol sales overlooked the broader social costs. This included not only health-related issues but also the societal impact of increased alcoholism, which can have long-lasting effects on families and communities.

In essence, while the continuation of liquor sales during the pandemic provided a much-needed economic boost, it also highlighted a potential conflict between revenue generation and social welfare. This scenario underscored the need for a more balanced approach that considers the long-term social and health implications of such policy decisions.


ECONOMIC BENEFITS

The economic implications of India's decision to allow liquor sales during the COVID-19 pandemic were substantial, particularly in terms of revenue generation for the government. Liquor sales have historically been a major source of income for many state governments in India, with excise duties on alcohol contributing significantly to their revenues.

To assess the impact of the income changes and the budget restrictions as a result of the Covid- 19 plague on alcohol consumption, we use a multiple reversion model with the following specification:   

ACijt = α0+β1Xijt+δZjt+δTt+ϵijt

Where ACijt. is the share of total expenditure on Alcohol  of household i in time period t (t = 1–32, monthly from January 2019 to August 2021); Xijt refers to the vector of household socioeconomic and demographic variables, namely, the total expenditure (and its square), age and gender of the household head, household size, the education group of the household and the occupation group of the household, household caste and religion, and location (rural or urban); and Zjt refers to the state-specific variable (jth state; j = 1–28), that is, the monthly consumer price indices. In addition, we use time dummies (to allow for changes in factors other than prices and expenditure over time). Time dummies also capture the supply restrictions due to the pandemic as well as lifestyle changes. During the pandemic, when many traditional revenue streams were severely impacted by lockdowns and economic slowdown, liquor sales presented a vital fiscal lifeline[2].

Reports based on eight waves of the Centre for Monitoring Indian Economy–Consumer Pyramids Household Survey (CMIE-CPHS) for the period January 2019–August 2021, confirms an increased consumption of alcohol during the pandemic despite supply restrictions imposed by the state. The study examines the changes in India of alcohol consumption as a result of Covid 19 from the first lockdown in March-April 2020 and secondly, examines the response of it on expenditure to income and supply shock as a result of the pandemic[3].

Reports indicated a sharp increase in liquor sales post-lockdown, leading to a significant boost in state revenues. For example, certain states reported a surge in revenue from liquor sales in the immediate aftermath of lockdown relaxations, highlighting the sector's potential as a financial cushion in tough times. This revenue was critical for funding various pandemic-related expenditures, including healthcare infrastructure and relief measures.

However, this reliance on liquor sales for revenue raised questions about the sustainability and ethics of such fiscal strategies. While providing immediate financial relief, it also highlighted the dependency of state economies on alcohol sales, underscoring potential long-term economic vulnerabilities. Additionally, the surge in liquor sales during a health crisis led to debates about the government's prioritization of economic benefits over social welfare concerns, especially considering the health risks associated with increased alcohol consumption.

In summary, while the decision to continue liquor sales during the pandemic provided necessary economic relief to the government, it also opened up discussions about the broader implications of relying heavily on such revenue sources, particularly in the context of public health and social welfare.


INTERNATIONAL PERSPECTIVE

The approach to liquor sales during the COVID-19 pandemic varied significantly across countries, providing a useful context for understanding India's policy. Different nations adopted diverse strategies, balancing economic considerations with social welfare concerns, often reflecting their unique socio-cultural and economic contexts.

For instance, countries like South Africa and Thailand[4] imposed strict bans on alcohol sales during certain periods of the pandemic. South Africa's decision was driven by the intention to reduce alcohol-related hospital admissions and ensure healthcare resources were available for COVID-19 patients. This approach highlighted a prioritization of healthcare capacity and social welfare over the potential economic benefits from liquor sales.[5]

On the other hand, in the United States and some European countries, liquor stores were often deemed essential services, remaining open during lockdowns. The early study reports of the United States shows from the start of the pandemic, the increase in alcohol consumption which includes more drinks per day and higher frequency of the alcohol intake at an individual level.[6] The decision was partly based on the rationale that maintaining access to alcohol could prevent the healthcare system's overload from alcohol withdrawal cases and manage the potential increase in illicit alcohol consumption. The data from a national survey of U.S. adults on their alcohol intake found that excessive drinking (such as binge drinking) increased by 21% during the pandemic, the scientists simulated the drinking trajectories and liver disease trends in all U.S. adults. Their estimation was that a one-year increase in alcohol consumption during the COVID-19 pandemic will result in 8,000 additional deaths from alcohol-related liver disease, 18,700 cases of liver failure, and 1,000 cases of liver cancer by 2040.In the short term, alcohol consumption changes due to COVID- 19 are anticipated to bring 100 more deaths and 2,800 other cases of liver failure by 2023.

Comparing these international approaches with India's decision to allow liquor sales illustrates the spectrum of policy responses. While some countries prioritized healthcare and social welfare, others, like India, leaned more towards economic considerations. This comparison sheds light on the complex trade-offs faced by governments and the varied strategies employed to navigate the challenges posed by the pandemic.

Each country's decision on this matter reflects its unique balancing act between generating crucial revenue and addressing the potential social and health implications of alcohol consumption, especially during a health crisis. India's strategy[7], similar to several Western nations, underscores the significant reliance on liquor sales for economic stability, despite the accompanying social welfare challenges. Initial liquor sales worth millions of dollars have been reported across different parts of India. Maharashtra state, for illustration, reported trades worth 62 crore rupees in a day (original toUS$8.2 million) from 1.6 million liters of alcohol, fetching its state governmentUS$4.1 million in excise duty yield. Uttar Pradesh in the north, which is India’s most populous state, had sold liquor worth US$13.2 million on its first day, while Karnataka in the south had reported sales of $26 million on the second day of reopening of stores.

PROVISIONS MADE IN RESPONSE TO ALCOHOL CONSUMPTION

Laws related to alcohol consumption can vary depending on the country and even the state or province within that country. These laws are in place to regulate the sale, purchase, and consumption of alcohol to ensure public safety. They typically cover aspects such as legal drinking age, hours of sale for alcohol, blood alcohol concentration limits for driving, and licensing requirements for establishments that serve alcohol.[8] It's important to familiarize yourself with the specific laws in your area to ensure you are compliant and understand the legal and safe ways to consume alcohol.

Here's some information about alcohol laws in Maharashtra, Uttar Pradesh, Gujarat, and Delhi:

  • Maharashtra:

   -Legal Drinking Age: The legal drinking age in Maharashtra is 21 years.

   -Restricted Areas: Alcohol cannot be consumed or sold near educational institutions, places of worship, or hospitals. Certain areas including specific highways and designated public places have also imposed restrictions.

   - Dry Days: Maharashtra observes dry days on major national holidays and during elections. The specific dry days may vary.

  • Uttar Pradesh:

   - Legal Drinking Age: The legal drinking age in Uttar Pradesh is 21 years.

  - Restricted Areas: Alcohol consumption is restricted around certain religious places and educational institutions.

   - Dry Days: Uttar Pradesh observes dry days on national holidays and certain religious occasions.

  • Gujarat:

   - Legal Drinking Age: The legal drinking age in Gujarat is 21 years for beer and wine, and 25 years for other alcoholic beverages.

   - Restricted Areas: Alcohol consumption and sale are prohibited in Gujarat. It is a "dry state" in which the consumption, possession, and sale of alcohol are strictly regulated and restricted.

   - Dry Days: Gujarat does not have specific dry days as the state observes complete prohibition.

  • Delhi:

   - Legal Drinking Age: The legal drinking age in Delhi is 25 years.

   - Restricted Areas: Alcohol consumption and sale are prohibited in certain public places, including near educational institutions.

   - Dry Days: Delhi observes dry days on national holidays, major festivals, and during elections. The specific dry days may vary.


SCHOLARLY OPINIONS ON ALCOHOL CONSUMPTION

Here are some scholarly opinions and insights relevant to the topic of India's liquor policy during the COVID-19 pandemic:

Economic Necessity vs. Public Health: Economists and public health experts often have differing views on such policies. Economists might argue that in a crisis, unconventional revenue streams become essential, especially when traditional sectors are underperforming. Public health experts, however, would caution against policies that could exacerbate health issues, arguing that the long-term social and health costs could outweigh the short-term economic gains.

Risk of Increased Alcoholism: Psychologists and social scientists might highlight the risk of increased alcohol consumption during stressful periods like a pandemic. The isolation, anxiety, and stress experienced by many could lead to higher alcohol dependence, creating long-term public health challenges.

Impact on Domestic Violence and Social Issues: Studies have shown a correlation between alcohol consumption and domestic violence. During lockdowns, there was a global surge in domestic violence cases, and scholars might link this to increased alcohol availability and consumption.

Comparative Policy Analysis: Political scientists might compare India's policy to those of other countries. For instance, they might contrast India's approach with South Africa's temporary alcohol ban, discussing the effectiveness and repercussions of each policy in both economic and social terms.

Ethical Considerations in Policy Making: Ethicists might critique the decision from a moral standpoint, debating whether it's justifiable for a government to prioritize economic gains over potential increases in social issues like addiction and domestic violence.

Sustainability of Revenue Sources: Some economists might critique the sustainability of relying heavily on revenue from liquor sales. They could argue that such reliance indicates vulnerability in the fiscal structure and advocate for a more diversified revenue system.

Public Policy and Crisis Management: Experts in public policy might analyze the decision as a case study in crisis management, evaluating the effectiveness of the government's response in balancing various competing interests under extraordinary circumstances.

These scholarly insights provide a multi-faceted view of the issue, incorporating economic, social, psychological, ethical, and political perspectives. Each of these viewpoints contributes to a deeper understanding of the complexities and trade-offs involved in policy decisions during a crisis like the COVID-19 pandemic.


CRITICISM

Health Risks: The decision was criticized for potentially exacerbating health issues related to alcohol consumption during a health crisis.

Public Safety Concerns: The crowding at liquor stores upon reopening posed significant public safety and health risks, undermining social distancing efforts.

Social Impact: Critics argued that the policy overlooked the social costs of increased alcohol consumption, such as domestic violence and addiction.

Economic Dependence: There was concern about the ethical implications of relying on alcohol sales for revenue, highlighting a possible over-dependence on a single, volatile revenue source.


BENEFITS

Revenue Generation: The primary benefit was the significant revenue generated for state governments, crucial for funding pandemic-related expenditures.

Economic Stability: These funds helped stabilize the economy during a period of severe financial strain, supporting various relief measures.

Regulated Consumption: By keeping liquor stores open, the government potentially curbed the illicit liquor market and unregulated alcohol consumption, which can be more dangerous.

The Indian government's approach reflects a pragmatic response to an unprecedented situation, aiming to balance economic exigencies with social welfare. However, the criticism highlights the need for more nuanced policies that can mitigate social risks while harnessing economic benefits. This dichotomy underscores the complexities governments face in crisis management, where decisions often involve difficult trade-offs.


CONCLUSION

The analysis of India's liquor policy during the COVID-19 pandemic reveals a nuanced interplay between economic necessity and social welfare considerations. While the decision to continue liquor sales served as a crucial economic lifeline for the government amidst a severe financial crunch, it also raised important concerns regarding social welfare and public health. This policy choice highlights a broader tendency of governments to prioritize immediate economic gains, sometimes at the expense of long-term social and health implications. The comparison with international responses further illustrates the diversity of strategies employed globally, reflecting varying priorities and challenges. Ultimately, India's approach underscores the complex decisions faced by policymakers in times of crisis, where choices often involve balancing the immediate economic benefits against potential social costs. This case serves as a critical example for future policy formulation, emphasizing the need for strategies that more effectively balance economic imperatives with the imperative of social welfare.

Stricter regulations and monitoring of alcohol sales and marketing practices can help limit the availability and accessibility of alcohol. This can include reducing the operating hours of liquor stores, limiting promotions and advertisements, and enforcing age restrictions more strictly. By implementing these measures, it becomes harder for individuals to engage in excessive drinking, which can reduce the overall levels of alcohol consumption.

Health organizations and experts have emphasized the importance of responsible alcohol consumption during the pandemic. Guidelines from various countries suggest limiting alcohol intake to moderate levels, particularly to support overall health and maintain a strong immune system. Responsible alcohol consumption includes setting limits, avoiding binge drinking, and being mindful of the potential negative consequences on physical and mental well-being.

It is essential to recognize the underlying causes, such as heightened stress and anxiety, and to promote healthier coping mechanisms. Governments, healthcare organizations, and communities tried to work together to raise awareness, provide support systems, and implement strategies that prioritize the well-being of individuals and reduce the negative consequences associated with excessive alcohol consumption.


The authors of this article are Nirjhari Misra and Pala Tiwari, third-year BALLB students at Jamnalal Bajaj School of Legal Studies, Bansathali Vidhyapith, Jaipur


 


 

This article contains the view of the author and the publisher in no way associates with the views or ideologies of the author. All the moral rights vests with the Author(s).



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